Mysterious cat murderer provides intriguing subject for creative writing workshop at Belfast Book Festival

Illustrating the wide span of activities at Belfast’s Crescent Arts Centre, walking to Room 3 on the second floor earlier this week where I was hosting a workshop on creative writing at the city’s annual book festival, I passed a book club meeting, a dance class, an event hosted by a UN group and even a music lesson for people learning the tin whistle.
To say this well-known arts centre located a short walk from Queens University provides an impressive range of cultural and educational activities for city residents and visitors alike may be an understatement.

Under the skilled directorship of Keith Acheson as well as staff members such as Peter McCloskey, the centre maintains its position as a popular community venue by reaching out to people of all ages, genders, faiths and nationalities.

The week-long annual Belfast Book Festival, which ends in a few days, is a prime example. Dwarfing many such festivals in other countries for sheer diversity, it comprises around 100 different events and activities, ranging from children’s literature to crime, with multiple author presentations in many genres and lively discussions and debates.

I was delighted to be asked to host a two-hour workshop entitled ‘IQ for Creative Writers’ in which, through a combination of practical writing exercises and a multi-media presentation,

The workshop allowed me to demonstrate the links between rules of journalism and creative writing, as well as the importance of asking questions (thus IQ, meaning ‘I Question’) to develop strong characters, plot-lines and locations, indeed all aspects of a novel or short story.

Using the classic five Ws of journalism, ‘who, what, why, where, when’ plus the all-important sixth ‘W’ – ‘what-if’ – workshop participants, including an experienced teacher, a qualified solicitor and an actor, produced vivid stories based on a recent intriguing newspaper article I found that focused on a mysterious murderer of cats in small-town France. One such story written by one of the participants featured a unique character – an astute detective – a cat.

Other stories developed during the workshop included an intriguing tale of “promises, praise and half-truths” about the shenanigans of a corrupt chemical company whose products caused widespread illness and a tension-filled story about a woman’s momentous decision in the dead of night to follow her husband whom she suspects of being a cat murderer.

Participants also discussed the qualitative difference between open and closed questions for critical information gathering.

I also showed how I utilized my own background experience in print and broadcast journalism in Europe and the US to help me develop scenery, drama and key characters for my novel, ‘Pretty Ugly.’

The Belfast Book Festival continues this weekend. Don’t miss your last chance to enjoy a wealth of interesting talks on the wide world of literature.

Love Boat to Gola Island

Shouts of celebration leaped from Donegal’s Gola Island ferry, ‘The Cricket,’ Sunday afternoon as holiday-makers from places as diverse as Cambridge, Brighton, London, Letterkenny and Belfast raised a warm cheer for newly-engaged couple, Donal McGee (29) from Falcarragh and Rosie O’Brien (28) from Dunfanaghy.

Being an incurable romantic, Donal decided an island was the best place to propose marriage to the woman he loves. But his good intentions almost fell asunder, giving the term ‘missing the boat’ a new meaning.

Having carefully planned his surprise and with beautiful engagement ring safely stowed away in his pocket, Donal – understandably somewhat nervous – called Sabba around 11 in the morning to ask if he was going to Gola.

“I replied I would be within the hour, and looked forward to seeing him,” said Sabba from Dore. “When he didn’t turn up at Magheragallon Pier, I was surprised and headed off with the other people waiting there. An hour later, I got another call from Donal saying he must have missed me. Again, I said I’d be leaving in an hour but again there was no sign of him when I set off. Then I got a third call from him saying he had been waiting for me at the pier but couldn’t see me. Puzzled, I asked where he was. That’s when the riddle was solved. He had been waiting all this time with his girlfriend at the wrong  pier, the one in Bunbeg.”

Gola Island ferry, Love Boat Donegal

A happy Rosie shows off her engagement ring as husband-to-be Donal smiles with contentment.

But love is strong. It conquers all, including time.

Within the hour, Donal arrived at the right place with his fiancée-to-be, poised and ready to carry out his heartfelt wish and make his life-changing decision. The cheers that went up as ‘The Cricket’ plied the waters showed his request was warmly accepted by a contented Rosie.

While it was the first time Donal and Rosie had been to Gola Island, it’s a place they’re never likely to forget.

This was also a first for Captain Sabba and ‘The Cricket.’ Never before have they brought anyone across the waters to be engaged.

“I’m delighted and thrilled and wish Donal and Rosie a long and happy life together,” said the generous captain, granting the young couple free passage – to the shores of happiness.

Now word around the Gaeltacht is that ‘The Cricket’ may soon be renamed – ‘The Love Boat.’

Gola Island is one of the locations chosen as an inspiration for participants at the annual international ‘Ireland Writing Retreat.’ It is also a place that features in recently-published novel, ‘Pretty Ugly,’ linking this area of Donegal with the United States.

Whirlwind US ‘Pretty Ugly’ book tour: Tucson, New York, Kansas City, Fredericksburg…

Speaking recently before audiences of high-level academics, medical leaders and journalists and editors in diverse settings across the United States about my novel, ‘Pretty Ugly,’ has been a most exhilarating and gratifying experience.

Even more gratifying was the positive response from Americans about Donegal. Most – including those who had been to Ireland almost every year for decades – had never been to the ‘Forgotten County.’ Hearing about northwest Ireland’s key location role in my novel’s drama, many said they were intrigued to visit the region. One up for literary tourism.

Now back in the quiet, bucolic landscape of Bloody Foreland right behind my house, I find myself remembering many of the enjoyable and challenging moments during those pivotal weeks, from Kansas cornfields to Big Apple skyscrapers, while of course, internally evaluating what I consider I did right and what I could have done better.

And ultimately, thanking my lucky stars for the opportunity to embark on such a whirlwind tour that took me from Tucson, Arizona to Kansas City, Missouri to Fredericksburg, Virginia, with Florida and New York sandwiched between.

In Tucson, I had the privilege to talk before an august gathering of some of the best women doctors in Arizona in an event organized by Dr. Sandra Katz, three-term president of the of the Tucson Society of Women Physicians. Ranging from cardiologists and gynecologists to neurologists and orthopedic surgeons, they were all deeply interested in the potential dangers from nanoparticles in everyday cosmetics and discussed openly during question time and among their peers beside them afterwards over dinner, what health problems such tiny particles could cause within the human body. Most of the doctors were intrigued and delighted that such a real-life, and somewhat controversial medical theme, could be the central thread of a novel.

Dr. Katz thanked me on behalf of the medical society for what she described as “an enlightening and fascinating presentation,” adding, “You had a room full of physicians of every specialty- from family practice, anesthesia, dermatology, obstetrics/gynecology, ophthalmology, plastic surgery, general surgery, orthopedics, oncology – and we were all spellbound by the facts you presented about the dangers of toxins in cosmetics.  Hopefully, your book will have an impact on the regulation of the cosmetic industry and will educate the public on the health risks.”

Meanwhile, my talk in Missouri allowed me the chance to re-visit the place where I had lived for ten years working as the medical and science correspondent for the main morning newspaper, The Kansas City Times. Warm memories flooded back of wonderful people I had met, including highly-skilled journalists such as Pulitzer-prize winning Dunstan ‘Dusty’ McNichol (now sadly departed and for whom I offer a dedication in ‘Pretty Ugly’) and Chicago-born Mike Kennedy who still plies his trade skillfully there and who, to me delightful, was able to attend my presentation.

The event itself also give me the chance to honor two other highly-regarded individuals who have had a marked effect on me during my life. The evening took place in the Diastole International Scholar’s Center beside the University of Missouri-Kansas City School of Medicine, which like Diastole, was established by Dr. E. Grey Dimond, a most astute man that I had the great pleasure of meeting while I was a newly-emigrated, 20-something reporter.  Such was E. Grey’s influence on me as both a close personal friend and an educator, I used his persona for one of the lead characters in my novel – a kind-hearted doctor concerned about the health and well-being of ordinary people.

The second person is Cuban-born Felix Sabates, a leading ophthalmologist who founded the Eye Department at the medical school, the Eye Foundation and also the Sabates Eye Centers. I knew very little about the complex internal workings of that most important of human organs until I interviewed Felix many years ago. The valuable knowledge I gained then came in very useful as I began to write ‘Pretty Ugly’ and decided the eye would be the crucial organ that is badly affected by toxic nanoparticles in cosmetics in a key female character.

Warm thanks must also be given to Nancy Hill, the center’s president, without whose tireless organizational skills the whole evening soiree could not have taken place and to Phil and Kathy Chaney for being such kind and generous hosts.

As for Fredericksburg, full credit there goes to Dr. Stephen Farnsworth, journalist, political commentator, Fulbright professor, author of multiple books and founder of the Center for Leadership and Media Studies at the University of Mary Washington, who arranged my talk before students, staff and member of the local community. I was delighted that so many of them wanted more details from me after the lecture about this ongoing healthcare controversy and were puzzled and concerned that US politicians hadn’t done more to protect peoples’ health from such potential dangers as nanoparticles about which few clinical efficacy tests have been conducted.

All in all, my three-week US tour was not only a most gratifying one but one that helped me as an author strengthen my skills in presenting my novel in an interesting and attention-grabbing way, a challenging task for any author and one I hope to talk more about at this year’s ‘Ireland Writing Retreat’ in west Donegal, the very place where much of the action of ‘Pretty Ugly’ happens.

Also, I’m delighted to announce that I have been asked to teach a practical workshop – IQ (I Question) for Creative Writersat this year’s Belfast Book Festival linking techniques in journalism to creative writing, particularly the art of asking questions

I hope to see you there.

Falcarragh parkrun celebrates record-breaking turnout on Easter holiday Saturday

Enjoying the excellent organization and enthusiasm of volunteers, the Falcarragh parkrun continues to go from strength to strength.

Under friendly Spring Easter Saturday sunshine, a whopping 221 runners and walkers – the highest number yet since this particular parkrun was first established just over a year ago – turned out, with 14 terrific volunteers guiding everyone around the course and then serving coffee, tea and fresh baked treats afterwards.

Such was the buoyant sense of community spirit at this, the 67th event, many people ended up beating their own long-time personal bests over the five-kilometer course at the Ballyconnell Estate including Eddie Curran (see his comments in Is Féidir Linn – Donegal success story)

Eddie, who claims to be “55 and getting younger” finished in 22 minutes 44 seconds and is well on target to tackle next month’s Wild Atlantic Adventure Race (WAAR) in good time. Other runners from this morning’s outing are also set to complete the extremely challenging WAAR event alongside him. The event includes a 10K run, a 42.5K cycle, a 2k hike and a 1K kayak.

Well behind ‘Eddie the Eagle’ but still happy, Yours Truly crossed the line – albeit panting for breath and gasping for an cupán tae – in 29 minutes 35 seconds. To finish first in my age category, 99 to 145, was a bonus Easter present, the best performance I’ve had in at least 80 years.

The animated buzz of community spirit was enlivened even more after the run with the long-awaited announcement by Paul McFadden of the winners of the special Easter raffle. Warm smiles marked the faces of those leaving the local Cloughaneely GAA grounds with food hampers and chocolate Easter eggs tucked under their arms. Fair reward for hard physical effort. Volunteer Paul and colleague, Tom Feeney, also presented a special prize, a framed photograph of happy parkrun participants, to 80-years-young grandfather, Packie Doohan from Drumnatinney, just outside Falcarragh, for selling most raffle sheets.

Thanking all the sponsors and the volunteers, Paul also praised the runners and walkers themselves, saying “without you, coming here, week in, week out, there would be no parkrun in Falcarragh, so give yourselves a very big round of applause.”

So, that’s all from me on this extended holiday weekend. I don’t know about you but I’ll be enjoying succulent slow-roasted lamb and an EXTRA BIG chocolate egg.

I wish you a very enjoyable weekend dear reader with your family and friends. As you relax, spare a thought for Ēostre, the ancient Goddess of fertility and light, to whom we owe the honor of this fine holiday.

Is Féidir Linn – Donegal success story

It’s a wonder what focused, positive, down-to-earth community spirit can achieve especially in face of institutional apathy and paralysis – parkrun in Falcarragh in rural west Donegal being a prime example.

For years, the charming, bucolic grounds around the historic Ballyconnell Estate near the town center were left to wither, unused, disused, and pretty much forgotten by most, except for the odd few curious walkers. Talk of a Catholic church-run addiction center died a slow death, as did a thousand and one other ideas.

Then in stepped a group of local volunteers, with a fiery passion, an innovative idea and an unstoppable ‘can-do’ attitude.

Last Saturday morning under Spring sunshine (yes, it did happen in Donegal), I witnessed first-hand what such admirable leaders can achieve when they unite in the right place at the right time: an overwhelming wave of heartfelt enthusiasm from people of all ages, women, men and children, from eight months to eighty years old, all enjoying a self-supporting, self-perpetuating, united community get-together – with individual mental and physical health being the ultimate achievement.

In many ways, the strong-willed volunteers who kick-started the parkrun project – the first in Donegal – echoed the words of that Hawaii-born, basketball-playing, first African-American President, Barack Obama, when he uttered those immortal words outside Trinity College Dublin.

In many ways, perhaps those same volunteers were simply on the same wavelength as Obama when he said – “Change will not come if we wait for some other person, or some other time. We are the ones we’ve been waiting for. We are the change that we seek.”

As a result, this happened. And I was proud to be among the very people who made it happen…

parkrun Falcarragh

Yours Truly (second from left) with parkrun Falcarragh volunteers and a Derry-based veteran of parkruns dressed in black, with more than 170 runs under his belt. 

They’ve come in their thousands – chimney-sweeps, farmers, van-drivers, landscape gardeners, shopkeepers, bartenders and students; top-notch athletes racing through five kilometres in under 20 minutes; young mothers pushing prams, septuagenarian grandmothers and grandfathers – all encouraging each other in the interests of better health.

Such has been the overwhelming enthusiasm for Donegal’s first-ever ‘parkrun’ that organisers in Falcarragh are now discussing how their year-old, volunteer-based community effort – which transformed a few acres of unused land tucked between the second and third holes of the local golf club into a scenic forest running circuit that has attracted more users than anyone anticipated – can be further improved and expanded.

parkrun Falcarragh, Ballyconnell Estate

Men and women of all ages take to the pathways – smilingly.

And they’re expecting a strong turnout this Saturday morning at 9.30, a holiday weekend, while preparing for a special ‘Darkness Into Light’ charity event on Saturday, May 6 on behalf of Pieta House, a suicide prevention service.

Paul McFadden, one of the volunteers, said the Falcarragh parkrun project began as a modest ‘Men On The Move’ event supported by Donegal Sports Partnership “where a few local men got together for a short walk and a cup of tea.” The group then contacted Údarás na Gaeltachta, caretakers of the grounds of Ballyconnell Estate, and raised funds through activities such as pub quizzes, as well as a ‘big breakfast’ sponsorship by McClafferty’s Eurospar in Gortahork for 120 runners, to buy construction materials and rent equipment.

parkrun Falcarragh, Sean Hillen journalist

Hard-working volunteers who made parkrun Falcarragh a reality.

Examples of individual generosity included that of Damian O’Donnell who donated 500 pounds sterling to the community cause.

Another volunteer, Tom Feeney, said generous local people also sponsored summer seats. McFadden, Feeney and colleagues met several times with Údarás officials and now community group, Falcarragh Parish Development, has signed a license to operate the parkrun grounds. Such has been the project’s success, RTE recently sent out a team to produce an ‘Operation Transformation’ programme and local doctors are prescribing participation as a ‘green’ remedy for some ailments. There are now hundreds of parkruns worldwide and two more in Donegal – in Letterkenny and Dungloe.

Ballyconnell Estate, parkrun Donegal

Cheering for success.

Hugh McGarvey, 35 from Bun na Leaca, a tour bus driver with John McGinley Coaches, has completed the circuit six or seven times in preparation for the Wild Atlantic Adventure Race (WAAR) in Donegal next month comprising a combination of sports including running, cycling and kayaking. “Parkrun Falcarragh is a very well organized event, one that I enjoy very much. It is even more impressive when you consider it’s an all-voluntary effort,” he said. Displaying strong family support, Hugh’s partner, Siobhain, has also participated, with their 14-month old infant, Maggie Mae.

Packie Doohan, aged 80, from Drumnatinney, just outside Falcarragh, husband of Creeslough woman, Veronica, with 16 grandchildren and retired after 43 years as a linesman for the ESB, has run the five-kilometre circuit 66 times already. “I started at the very beginning. It’s great exercise. It gets you out of bed on a Saturday morning. And you meet lots of people. And I’m among some very pretty ladies. What could be better?”

Also, preparing for WAAR, Falcarragh man, Eddie Curran, 55, said, “The Park Run is one of the most positive things to happen in this wee community. I see people who were walking the route last year, now running it, such has been the effect on everyone’s health and fitness.”

Ballyconnell House, Darkness Into Light

Hand of triumph. One of many happy finishers.

Support for the Falcarragh project has risen dramatically with many local social workers, teachers and medical personnel becoming involved. Carers at the nearby St. Martin’s House bring people with disabilities to the circuit for leisurely outings as does the local branch of Solas, a HSE project designed to engage people involved with the mental health system in outdoor activities.

St. Finian’s School use the route and have conducted a clean-up of the entire area while raising money for costs involved in its upkeep. Pobalscoil Chloich Cheannfhaola also regularly use it for training purposes. “Parkrun was developed by the people of the community for the people of the community and like the ‘Wild Atlantic Way’ it works because it’s for everyone and it’s free,” said McFadden. “If there is praise to be given it should be to the people who walk, run and turn up every Saturday morning, from Mary who makes the tea to Maureen who processes the results.”

Turn out this Saturday morning at 9.30 and make Falcarragh proud!

Launch of suspense novel linking Ireland, the US and Romania attracts arts, business and diplomatic leaders

I’m now enjoying the satisfaction of a successful official launch last night in Dublin, designated European City of Literature, of ‘Pretty Ugly,’ a novel I ‘ve been working on for a number of years that links Donegal and Belfast with the US and Romania.

I’m even more delighted that the celebratory event brought together diverse leaders in business, arts and diplomacy including Tony Canavan, editor of Books Ireland, the foremost literary organization supporting publishing here; Richard Moat, CEO of national telecoms company, eir; and the Ambassador of Romania to Ireland, Manuela Breazu, who all gave short speeches, with much-appreciated compliments about my book.

A perfect complement to my readings was the rich voice and fine guitar-playing of well-known musician Pat Gallagher, lead singer of ‘Goats Don’t Shave,’ including a song he wrote inspired by the tradition of turf-cutting in Donegal, entitled ‘Turf Man Blues,’ which matched several dramatic scenes that take place in the ‘Pretty Ugly’ linked to the bogs of Donegal.

The book launch event at The Gutter Book Shop near Dublin’s Smock Alley Theatre even included a fun ‘test tasting’ of the first whisky made in Donegal in over 100 years, ‘Silkie’ from the new Sliabh Liag Distillery. With Boston, New York, Washington and Kansas City playing location roles in ‘Pretty Ugly,’ it was terrific US Embassy representatives could come along, as well as members of the Donegal Association and the Arts Council, all obviously enjoying themselves.

Ambassador of Romania to Ireland, Manuela Breazu, Sean Hillen

Her Excellency Ambassador of Romania to Ireland, Manuela Breazu

With my working as a reporter and editor in print, television and radio journalism in the US and Europe for so many years, I was keen to point out that – while such experience didn’t qualify me to write a novel – basic rules do link journalism and creative writing, especially adherence to the five ‘Ws’ – who, what, why, where and when. Adding another ‘W’ – the ‘what-if’ factor – to the equation can help make for interesting ideas for novels, as happened with ‘Pretty Ugly,’ when I learned how many people had been injured by chemicals in cosmetics yet the law regulating them had not been changed since 1938.

Sean Hillen author book launch, Pretty Ugly book launch Dublin

I was also delighted to mention the annual June international ‘Ireland Writing Retreat’ in Gaoth Dobhair and hopes that ‘Pretty Ugly’ and novels by other authors in Donegal could help kick-start the concept of ‘literary tourism’ in the county. Everyone agrees. Donegal deserves a much stronger tourism industry than it has right now, one dynamic enough to support local hotels, B&Bs, pubs, cafes. It’s my fervent belief that literary tourism can help achieve this – if Donegal County Council, Failte Ireland, Discover Ireland, and other relevant organizations would simply take note of the success of this concept in other countries, particularly the US.

Book launch Pretty Ugly Dublin, Sean Hillen author

Sometimes, tourism promotion in Donegal is so far behind the curve, it borders on tragedy, as many frustrated tour tourism operators in the aptly-named ‘Forgotten County’ keep telling me. Novels written by authors of all kinds can provide intriguing literary road-maps to places of interest for people who come to visit, an added dimension to any trip.

Pat Gallagher musician

Much of the drama in ‘Pretty Ugly,’ which pits an unlikely trio of a skin specialist, a celebrity model and an investigative journalist against the might of a rich and powerful corporation in the American cosmetic industry, with high-level political and media intrigue, features such Donegal locations as the Poison Glen, Errigal, Cnoc Fola (Bloody Foreland) and Gola Island.

Sean Hillen book launch Dublin, best Irish books, best Irish writers

On the links between journalism and creative writing, I’m proud to have the chance to teach a special workshop entitled ‘IQ for Creative Writing’ at this year’s upcoming writing retreat at Teac Jack in Glassagh.

Pat Gallagher, Tony Canavan, Sean Hillen

Who’s the mystery whistle-blower inside the corridors of Údarás na Gaeltachta?

Seems as if Donegal’s leading newspaper and Údarás na Gaeltachta are on a head-on collision over truth following publication by the ‘Donegal News’ recently of sensitive, confidential correspondence indicating the Irish language group has been planning wind-farms on many sites throughout the county and an immediate rebuttal of the article in a press release issued by the Irish language group.

Údarás na Gaeltachta has wind turbine plans for six sites

An tÚdarás dismisses wind turbine talks

If not for strong protest meetings by Stad An Tuirbín Gaoithe, a community-based Donegal group opposing Galway company, Lir Energy Ltd’s plans to construct 123- meter turbines on publicly-owned land in Gweedore and a flood of more than 100 objection letters to the county council, a forest of turbines could have gone up ‘under the radar’ – some in scenic sites and some close to homes.

According to the confidential correspondence obtained by the newspaper, these could include Ardara, Kilcar, Fintown, Cloghan, Termon and Glencolmcille.

A string of shady dealings have left many people disturbed by the clandestine way in which Údarás now seems to operate, both locally in Donegal and out of its Galway headquarters.

Following the secrecy of the sale by Údarás of Irish seaweed rights to Canadian multinational Acadian Seaplants, with an unprecedented ten-year confidentiality clause attached to the contract, by which no documents can be accessed, some observers say the Irish language economic group has lost public confidence.

An Oireachtas Public Accounts Committee (PAC) investigation queried why 30,000 euro was spent by Údarás on seven different trips by senior officials to look at “seaweed projects” in Halifax, Canada, according to a report in The Irish Times.

These suspicious situations plus behind-the-scenes talks with a Catholic Church group to construct what some say was to be an alcohol, sex-addiction and drugs rehabilitation clinic in Falcarragh in a landscaped green area now used for community walks and jogging, has left some wondering if the publicly-funded group has reneged on its responsibilities in terms of transparency and fairness.

Landscaped area in Falcarragh that was being earmarked for an addiction center to be funded by Udaras.

“This organization is funded out of the public pocket so at the very least it should be open about how exactly it’s spending that money,” said one irate Gaoth Dobhair resident at the recent ‘Scoil Gheimridh’ (Winter School) music festival. “People are also questioning the ownership of this Galway company, Lir, and what its connections might be to top executives of Údarás. It could be a re-run of the seaweed scandal.”

It has also become known that the Údarás office in Donegal is to be paid a whopping 600,000 euro for managing a 2.3 million euro EU LEADER scheme in the county, almost a quarter of the total funding, aside from several million euro it receives annually out of the national public coffers.

“Is the wind-farms’ project simply another way for Údarás executives to make money?” said a resident of Bunbeg earlier this week. “There’s no proof at all they’ll help reduce energy costs as we’ve had wide turbines for years in the area and there’s been no obvious public benefit at all. It’s long past time people were told just how much money is being used by Údarás for projects that create jobs and how much is simply being used to top up executive salaries and expenses. For God’s sake, Údarás staff have the highest salaries of any group under the Department of Arts, Heritage, Regional, Rural and Gaeltacht Affairs.”

While many criticize Údarás for its poor record in job creation in Donegal, it must be acknowledged that it is not easy to attract companies to Ireland’s most northwesterly region, but few would disagree that greater transparency is necessary to calm rising fears that scarce public money is being misspent.


If you’re interested in political and corporate corruption in a suspense novel linking Donegal to the US, read newly-published ‘Pretty Ugly,’ to be launched also in Dublin this month.  Can be purchased direct from Amazon, in eBook or print form and locally, in Donegal from Gallaghers or Matt Bonners Bunbeg, or Easons Letterkenny.